TBNR
PRODUCT MARKETING &
BRANDING MANAGER
Originally created by YouTuber PrestonPlayz, TBNR is responsible for ideation, video production, sponsorship management, and everything in between for multiple creators.
My responsibilities at TBNR included the strategy, design, and implementation of a complete visual rebrand, ownership of all sales and marketing collateral, help with event marketing and design, email newsletter design, static and animated pop-up ads for YouTube videos, and more.
Rebranding initiative
Previously, TBNR’s identity used the same elements as the founders’ personal branding, limiting its ability to represent the full scope of the company’s talent and capabilities. The rebrand repositioned TBNR not as a reflection of individual talent, but as the connection between its various channels and external brand partners.
With brands and partners as the primary audience, the new identity was designed to convey trust, quality, and an industry-savvy perspective. Visually, the system balances legacy and evolution: the spark motif a nod to the original flame logo, symbolizing TBNR as the catalyst which fuels all creative output.